She Prepared exists because the world is not getting safer — and most women have never been shown a self-defense system designed for them.
We partnered with David & Eytan, certified Krav Maga instructors trained in the Israeli military self-defense system, to build something that didn't exist: a comprehensive, women-focused self-defense education platform that combines expert video training, evidence-based safety guides, and a companion book.
Our mission is simple: give every woman the knowledge and skills to feel safe — not through fear, but through preparation. Don't let them say she froze. Let them say: she prepared.
David and Eytan are certified Krav Maga instructors with training rooted in the Israeli military self-defense system — the same system used by the IDF, and adopted by military and law enforcement in over 70 countries worldwide.
They created the Be Prepared course specifically for women, adapting combat-tested techniques into a training programme that any woman can learn regardless of fitness level, size, or prior experience. Their approach filters every technique through one test: does it work under stress, against a larger attacker, with zero prior training? If not, it doesn't make the course.
They are also the authors of She Prepared, the companion Kindle ebook covering the philosophy, evidence, and mindset behind self-defense training for women.
She Prepared is a collaboration between David & Eytan and Immortal Ventures, a venture builder focused on products that make a meaningful difference. David & Eytan bring the expertise and content. We bring the brand, platform, and distribution.
Together, we're building a platform that doesn't just sell a course — it creates a resource that women return to, share with their daughters, and recommend to their friends. Every pillar page, every guide, every piece of content is designed to be the most useful thing a woman reads about self-defense today.
Every claim on this site is backed by peer-reviewed research, named sources, or qualified expert guidance. We cite our sources. When evidence is mixed, we say so. When something is community wisdom rather than clinical fact, we label it as such.
We believe that honest, evidence-based content builds more trust — and helps more women — than sensationalism or fear-mongering. The statistics are alarming enough on their own. Our job is to pair them with real solutions.
Ready to start?
See the Be Prepared Course